The Illien Global Public Benefit Corporation launched a $1.5MM, multi-year campaign to move happiness to the top of the international policy agenda by drafting UN Resolution 66/281 and campaigning for its adoption by consensus of all 193 member nations in 2012.
Illien Global CEO Jayme Illien founded the United Nations International Day of Happiness. Illien conceptualized the idea of creating a new global day, brought the idea to the United Nations, and drafted UN Resolution 66/281.
Illien is also credited with assembling a coalition of supporters, including Ndaba and Kweku Mandela, artist Joseph Peter, and ambassadors from Bhutan, Iraq and other countries, to present the resolution to the President of the General Assembly and UN Secretary-General Ban Ki-moon, garnering their full endorsements to create the new global day.
The International Day of Happiness is celebrated worldwide every March 20th.